Berna – Straight Outta Newham [Single + Video]

Berna‘s new single, “Straight Outta Newham”, gives fans a glimpse into the unflinching parts of East London that the up-and-coming rapper grew up in. Newham, the borough where Berna spent most of his formative years, is notorious for its high crime rate. Despite the challenges he faced, the young rapper’s lyrics are imbued with a sense of perseverance and determination to succeed. He raps about the hustle-hard attitude that he and his people have adopted to not just survive but thrive. The sample of Roy Ayers‘ well-loved hit “Everybody Loves The Sunshine” adds a layer of nostalgia and warmth to the track, as Berna reflects on his connection to the borough while strolling through its streets and buildings. The accompanying video is shot with a day-in-the-life vibe that mirrors Berna‘s rhymes and adds to the overall “straight no chaser” feel of the song. And it’s a safe bet that the world will be hearing more from this ambitious emcee if he can continue to translate his diamond-in-the-rough perspective into compelling hooks and lyrics.

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