Olawumi – TOUGH [EP]

New Jersey-based R&B/afrobeat singer Olawumi has released her latest EP, TOUGH a 7-track tapestry of soulful melodies and rhythmic beats that pay homage to the singer’s Nigerian heritage, while incorporating contemporary R&B influences. Listeners are taken on a moving journey through Olawumi’s world, where she assuredly tackles themes of tenderness, endurance, and self-realization, establishing a deep connection with her audience.

“Moti Lala” begins the album, expressing the emotions of a dream-like love that was once filled with deep feelings and a powerful connection, but now seems to be lacking balance. At times Olawmi sounds somewhat surprised by the strength of her feelings even though her alluring coolness and sultry tone never stop projecting a strong self-assuredness. And the rhythmic repetition of “Mo ti lala” (“I have slept”) in the chorus and the earthy electro-acoustic beat add a hypnotic quality to the song, which is enhanced by Olawmi‘s savory voice. In “Let Me In,” the young beauty’s smoky rasp conveys her deep adoration for her sweetheart, as she pleads to be let into his life fully and more openly. The singer’s verses are delicate and sweet, but the choruses are slightly more bold and direct in their plea to the man she loves. It all sounds remarkable over the spirited Afrobeat production and makes for one of the best songs on the album.

“Working on Me“, which features a guest appearance from singer Leshley, delves into a journey of self-improvement and personal growth over a very soothing mix of distant-sounding synthesizers and boxy drum-machine rhythms. The simmering duo delivers a late-night, ’90s R&B sound as Olawumi’s slightly downhearted voice contrasts beautifully with Leshley‘s brighter tone, adding complexity to the song. The sexy-somber vibe continues in “Numb,” where the New Jersey songbird explores emotional numbness and past relationships, her voice shifting between smoky depths and soaring heights, accompanied by a moody trap-soul beat.

The energy softens a bit with “Moni Ife Re” – a sweet plea for love and understanding that is backed by gentle guitar melodies and harmoniously layered vocals from our singer. Olawumi‘s smoke-colored alto softly conveys her desire for genuine connection, emphasizing how candidly the singer reveals her love and vulnerability to her audience. As she opens her heart and lays bare her emotions, listeners are drawn into the tender sincerity of her message, allowing them to connect with her on a deeper, more intimate level. The album begins to wind down with “Roll Up” – a shorter number that allows the young singer-songwriter to address the frustration of being with a partner who is only interested in the physical aspects of their relationship. Short and to the point, the track’s stormy beat and downcast feel accentuate the singer’s bewitching cool and make her readiness to move on from the failing romance all the more apparent.

The closing number “Give Thanks!” highlights the importance of gratitude and giving thanks in life. Olawumi asks not to be judged too harshly, as her life has already been challenging enough. Encouraging self-love and forgiveness, the song’s message is to remain true to oneself and always be grateful. The theme of gratitude is emphasized by the recurring phrase “Mo fe dupe,” meaning “I want to thank you,” as the spirited afrobeat rhythm and beautifully layered vocals serve as a reminder of Olawumi’s artistic growth. In her uniquely captivating voice, she delivers an inspiring and uplifting message that leaves a lasting impression on her listeners.

Ultimately, TOUGH is a dynamic EP that brilliantly showcases Olawumi‘s unique fusion of R&B and Afrobeat, her emotive lyrics, and her one-of-a-kind vocal talent. Her exploration of love, relationships, and personal growth resonates deeply and leaves listeners eager for more. As her artistry unfolds throughout the EP, it becomes clear that this young woman possesses and distinct voice that is much needed in the ever-evolving worlds of R&B and Afrobeat music. TOUGH not only satisfies listeners’ cravings for innovative sounds but also sets the stage for Olawumi‘s continued creative growth and sparks anticipation of what this remarkable artist will deliver next.

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