Lo Artiz – HOLD ON [Single + Video]

With “HOLD ON,” Lo Artiz creates something that follows you even after it’s over. Growing up in Miami and now stationed in LA, she wrangles her emotions and shapes them into something that expands past the now. Produced by Trey Kams and Ashton Sellars, with live strings arranged by Ethan Cohen, the track starts soft, then builds layer by layer into a soulful anthem. When the strings come in, they carry a refined air, offering a poignant note that quietly deepens the son

Lo’s voice is warm and intimate, pulling you in like she’s talking to you directly. The chorus, “Hold on to here & now / Life gives what it allows,” feels like a mantra—something you could say to yourself when life gets tough. t’s not spoon-feeding you answers, but reminding you to stay present, to hold on through it all.

The production rides that same wave. It starts with light, plucky guitar lines, but by the time Artiz sings, “Cuttin’ it close, I’m on the edge,” the bass and drums kick in, and the song begins to move. As the strings rise, the track swells into a soul-heavy atmosphere, but it holds on tight to its unguarded edge.

Soraya Zain, a star in the skate world and full-fledged Tik Tok darling, rolls through the streets and boardwalks of California in the video, her easy, effortless ride perfectly syncing with the track’s laid-back but forward-moving energy. Nothing too complex, but it hits all the right notes, just like the song. I’m telling you, you need to listen to “HOLD ON” by Lo Artiz pronto! Trust me now and thank me later.

Connect with Lo Artiz via the links listed:
( Bandcamp | Facebook | Instagram | Official_Site | Soundcloud | Spotify | Threads | TikTok | Twitter | YouTube )