Being honest can be hard, especially when it involves being honest with yourself. On Loie‘s new single “Hide My Feels“, the songbird plays with the notion that being honest with yourself and catching feelings for someone only leads to heartache. Loie sings like a siren, her voice seductive and inviting, as she accepts the fact that she is ready to be vulnerable with her new love. And the backing arrangement creates a rich, luxurious soundscape that is perfect for Loie‘s voice. All said, I think that this young singer has created a magnificent song about opening yourself up to the person who loves you, accepting that love, and feeling really damn good about it.
About the artist...
Born and raised in Brixton, South London, the irresistible Loie began her musical journey as a songwriter which has launched her into her career as a music Artist. Her seductive and somewhat surreal sounds are a combination of soulful grooves intertwined with Jazz undertones and playful pop music.
Loie’s sound has been influenced by a combination of her culturally enriched upbringing and some of the world’s most iconic female artists such as Erykah Badu, Nina Simone, Lauryn Hill, Kate Bush, Eva Cassidy and more.
2021 saw Loie release her debut single, Take You There, produced by the phenomenal Kadiata. She is starting her journey with a string of singles produced by some of the UK’s most talented, so keep an eye out for this future female icon.