Average Joe and The Rules Conjure Up a Bluesy Spell on “The Truth” [Single + Video]

Losing in love can be hard. In fact, it’s often brutally hard. But when you place the bristly energy that results from a broken heart into the hands of someone like U.K. performer Average Joe, you can find yourself treated to a song that feels strangely energized by pain. This is exactly what I found myself enjoying so much about his single “The Truth”.

The British singer conjures up a bluesy, Northern Soul spell and casts it over his audience on the bittersweet single. Instead of sounding mournful as he accepts the truths of a soured love affair, our leading man sounds charged up by the pain of his heartbreak. “I guess [The Truth is] about losing people. Time cannot soothe some forms of loss.” the singer writes as he offers up some details of the single’s message. “It’s about facing the truth of the underlying situation, which is that ultimately time is slipping by, and we are all moving toward the only inevitable thing, which is death. We will lose it all in time.” Strange as it may sound, the single itself is a lot more rousing than its underlying message. The hip-hop-meets-blues-rock vibe of the tune carries its animated flourishes like a well-loved bar song as Joe clambers out of any funk that he may have been in and bares his soul in the spotlight without fear. If this is a song about dealing with existential challenges, then Average Joe and the band The Rules are showing us all how to wield our talents like weapons in the face of pain and regret.

You can show your support by purchasing “The Truth” from your favorite online music service below as well as by checking out more from Average Joe when you connect with the singer and the band online via the links listed.

vibes -bittersweet, restlessness, heartbreak, feeling dejected, bluesy, after the love is gone, lovesick, can’t get you out of my head, missing you, straightforward, down-to-earth, folksy, fractured, lay it all on the line

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