Hailing from Queens, New York, rapper jamesbetamax and producer PRiM have teamed up to deliver their latest single, “Vitamins.” A head-nodding rush of lo-fi boom-bap with a touch of bounce, this gritty track is a treat for fans of classic hip-hop and the new generation alike. This cut puts the spotlight on jamesbetamax‘s lyrical chops, as he drops clever wordplay and pop culture references throughout the track. The faintly gravelly-voiced emcee’s bars are crisp and on-point, making for a real live listening experience. PRiM‘s production, meanwhile, is a nod to the golden era of hip-hop, blending choppy staccato melodies with punchy, lo-fi drums that channel the sound of the iconic SP-1200.
The synergy between the duo is undeniable, as betamax‘s sharp wordplay fluidly melds with PRiM‘s rugged instrumental. Verses like “Leviathan, serpent with the tire spin/ Sokka with the headshot, Boomie hit the violins” showcase the rapper’s flair for imaginative lyricism, while the song’s title, “Vitamins,” hints that the track serves as source of energy and inspiration.
This cut is definitely a celebration of the timeless appeal of boom-bap rap music and a reminder that the genre is thriving in the hands of skilled artists like jamesbetamax and PRiM. For throwback aficionados who like their music to slap, this hypnotic track is a must-listen experience.
Stream & buy jamesbetamax & PRiM’s music on…
( Amazon | Apple_Music | Bandcamp | Deezer | Spotify | Tidal | YouTube_Music )
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Connect with PRiM on…
( Facebook | Instagram | Official_Site | Soundcloud | TikTok | Twitter | YouTube )